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Sunday, August 19, 2007

Brand New GTV Outfoxes DSTV

Kenyans are crazy about English soccer and especially the ongoing premiership. This is the reason why South African based DSTV has until now had such a huge subscriber base. That subscriber base now looks like it is going to disappear literally overnight.

The reason is simple. GTV, a brand new satellite TV outfit with strong links in Britain has won the rights to transmit 80% of the matches live. DSTV have only managed 20% and so far most of the matches they have transmitted don’t involve the big “four”. Kumekucha is reliably informed that already dishes with the “G” logo are now coming up in Nairobi, Mombasa and elsewhere at a rate that suggests there is no tomorrow. Most of these new customers were previously DSTV clients.

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For a long time now DSTV has ruled pay Television in Africa—and especially East Africa, totally unchallenged, but now, it seems the hour of reckoning has arrived.

DSTV’s woes don’t end in Kenya. GTV are also in neighboring Tanzania where if Kenyans are soccer crazy then Tanzanians can only be described as totally soccer insane. And because of the very poor quality of local TV stations in Tanzania as opposed to Kenya, DSTV have many more subscribers there so much so that they have never bothered to introduce an equivalent of the cheaper KShs 2,000 packages there.

Executive Internet and computer training in the comfort of your office/home plus installation of software and hardware and computer accessories as well as networking. Reasonable rates. 0729-469 082. Email: danlievester@gmail.com. MOMBASA only.

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