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Friday, March 26, 2010

Use free online advertising creatively to dramatically increase traffic to your blog

With effective free online advertising available on the web, it really is strange that so many bloggers still complain about lack of traffic. How do you expect to sit there doing nothing but complaining and grumbling and yet still expect to receive substantial online traffic? It just doesn’t work that way.

You really don’t have an excuse because the online advertising we are talking about here is FREE. So all you need to do is spend a little time posting free ads at the right places.

But for starters do make sure that regular visitors to the place where you are posting your free ad are your target audience or prospective clients for whatever it is that you are selling on your site. A new emerging trend where high traffic blogs allow free ads is interesting because you are guaranteed that the blog gets regular and frequent traffic since most of them tend to update content and create new posts almost daily. Secondly it will be very easy to verify the audience based on the content of the blog.

Start by summarizing the most interesting features on any particular post on your blog. Start with a very catchy headline because if that doesn’t attract interest nobody will read beyond that. Use a http://tinyurl.com or http://is.gd shortened url address to direct folks to your blog post. This shortened url is not hyperlinked and people will have to cut and paste it on a new window to access your blog. The most effective free online advertising blog I know does NOT allow you to create a hyperlinks in your ad pointing to your site. Which is just as well because this has SEO implications and Google discourages paid links in a blog corrupting the count of real organic links generated naturally pointing to the blog. Although you will not have paid for your ad in the blog, it is an ad all the same and Google will quite rightly assume that it may have been paid for.

You can go a step further and search for all blogs that would find your blog content relevant and then post genuine comments and refer readers to your blog post using a http://tinyurl.com or http://is.gd shortened version of your blog page address.

It is quite possible to built huge traffic to your blog using only this single free online advertising method.

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Use this popular blog to test your proposed free online advertising campaign. This blog receives visitors from all over the world. Majority are based in North America and the United Kingdom. Plus read about the real free online advertising secret behind the Google billions

Wednesday, March 24, 2010

Free Online Advertising: The real secret behind the Google billions

Many people still don’t quite understand why Google has been so successful with their online advertising business.

Let me give you a hint by repeating a great marketing truth here. Here it is:

People will mostly buy when they are ready to buy.

Just think for a moment about a recent purchase you made worth at least $500 or more. It is unlikely that you did it as a result of being pushed or pressurized by some pestering salesperson. Chances are that you decided it was time to make the purchase and you purchased from the place you had easiest access to. It is that simple.

Now how have Google used this great marketing truth to make billions from PPC ads?

Thank you, I never thought you would ask. Here is the answer.

Google invented PPC (pay per click advertising). The whole idea behind the ads placed next to search engine results was to make them relevant. Yep!! RELEVANT. Meaning that for instance people searching for affordable laptops on the Google search engine would see ads next to the search results advertising affordable laptops and nothing else. Chances were that somebody searching for information on affordable laptops was looking to buy and were ready to buy. So the ads selling laptops would be very relevant.

And because it was relevant it would be welcomed as valuable information. Advertise the same thing on search results for affordable used cars and you would end up upsetting them with the same information that others find valuable. Actually there is a name online for unsolicited irrelevant information. It is SPAM. And in many parts of the world it is a criminal poffence to SPAM people. That is how upset folks get.

Now all this sounds obvious but the truth is that it isn’t. Most people are more interested in how many people will get to see their advertisement and will only ask about the target audience later. The Google guys realized early that relevance is much more important than hits and it is better to have your ad in a site where only 10 people see it and yet they are 10 people looking for what you are advertising and mostly ready to buy right away, than it is to have your ad on a site where one million people will end up seeing it.

It is that simple.

And so the way to make free online advertising work for you is to make sure that the people who read the site where you are posting your advertisement are the people you are targeting. If they are then chances will be higher that they will be ready to buy which will dramatically improve the response you get from your free online advertisement.

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Interested in testing your advertisement at a popular blog allowing free online advertising? What’s more is that they do NOT require any registration.

Does free online advertising work?

Free online advertising usually sounds too good to be true. Place a couple of ads online for FREE and get a better response than you would from paid advertising? That can’t be true. Fairy tales don’t happen in the real world do they?

Actually free online ads have changed many people’s lives. Have you heard of Craigslist? I know several people who make a living on advertisements posted at this popular free classified ads site.

But if you are looking for a catch, there is one. You need to know exactly the right words to use in your advertisement. And to do that you must have a pretty good idea of the kind of people who read the free online advertising site that you intend to use. If you get these two things right then free online advertising may be all you need to get thousands of qualified leads and customers for your business.

So how do you get an idea of the kind of people who read the ads at the free classified ads site that you intend to post your ad at? Read the ads already posted for starters and if there is any content you can read that too. This will give you a very good idea of the interests of the folks who visit that site and who will end up seeing your advertisement. This is very important because folks online are in a hurry and only have time for what they are interested in visiting the particular site they have landed in. Anything irrelevant or unrelated will be completely ignored. This is probably the most common mistake made by most people who have failed with free online advertising.

Blogs receive huge traffic and the huge advantage with them is that they are easy to classify and it is easy to determine the kind of readers that visit a particular blog regularly. Just from reading the main posts you will quickly grasp this. Be careful about the comments because the trend across the web is that people get very abusive and even vulgar in their comments. Especially if a blog allows anonymous comments. Still you will quickly find that many blogs that allow anonymous comments have very high traffic indeed. the huge advantage with placing your free ad in Kumekucha is that you will be able to reach thousands of Kenyans instantly.

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Interested in testing your advertisement at the very popular main Kumekucha blog allowing free online advertising? What’s more is that they do NOT require any registration.

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