In the last two days we have been talking about marketing or selling systems and today I want to wrap up this important topic by giving a few more practical examples that will prove that getting a selling system for your small business will undoubtedly revolutionize things.
I was amazed when I was told how the most successful solar and alternative energy company in
In the days when I was a conventional print publisher, I managed to launch a very successful weekly print magazine. I started off using a conventional selling system through news vendors which still worked until one day. The main vendor whom I used to sell most of the copies and also distributed to others for some reason was unable to pay me for what he had sold. Our usual arrangement was that when I took him the new issue, he would pay me for sales of the previous one and I would then give him the new one. I found myself stuck with a very large number of magazines and nowhere to sell them. It took me about 3 weeks of trial and error to come up with an amazing new selling system that multiplied my circulation many times over. I created a small miniature edition that summarized the content of the main magazine. I would then get my own sellers who would distribute the miniature edition for free. As a result of this selling system my circulation climbed steeply to a point where I was easily selling thousands of copies.
Sit down and ask yourself what your customers and prospects really want and then find a selling system and your business will never be the same again.------------------------
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