I have seen it so many times over the years that it is almost boring now. Sales of the small business dry up and the owner gets increasingly desperate but they either run around like a headless chicken doing all the wrong things at the same time. Or they just sit around doing nothing. Either reaction has exactly the same result. The business continues to slowly but surely sink like the leaking Titanic in the middle of the Atlantic Ocean. And it does not matter whether you are talking about a bricks and mortar business or an online enterprise the scenario is usually exactly the same.
And yet most of these small businesses can be saved and completely turned around into profitability. It is all so simple that it pains me why there has to be so much pain and suffering and losses as small businesses with great potential go down when they could have been so easily saved.
The easiest surest way to turnaround any small business is to create a winning selling system that will start generating sales and revenues for the small business. It is like injecting blood into a dying man who has lost way too much blood, usually the recovery after the blood transfusion is almost instantaneous.
What is this selling system thing and why is it so effective in turning around any ailing business?
Almost any work can be systematic. "Systems" are how the military makes it look so easy to manage so many people and organize them into a ferocious fighting machine that wins wars. Systems are how good work gets done. Highly successful household names like McDonald's did not grow to what they are today by hiring people and then asking them to get the job done the best way they know how. Actually what McDonald's did was to carefully document systems that worked best for the business. The result is that it is simple for virtually anybody to duplicate the system and become successful at the business. It is simply a matter of working the system – if it is a good system it will respond and give you miraculous results.
You can imagine that this is even more crucial when it comes to the most difficult aspect of running any business. And that is selling whatever it is that you sell. Anybody who has ran any business for any length of time will know how difficult it is to generate leads and then find a way to convert them into actual sales. This is exactly what a selling system does for a small business.
Actually a good working selling system should constantly generate new leads and then gradually process them by moving them along a process until they are ready to buy. If you have designed a good selling system it should work like clockwork.
Even if your business is not doing badly, you need a selling system to take you to the next level. There are various ways to come up with one. For instance you can study the most successful companies in your industry and discover the selling systems they have adopted for their success. Always remember that success is never an accident.
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