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Friday, June 10, 2011

Article Marketing Strategy: The Email Secret

Did you know that your email account contains a powerful article marketing secret that is capable of having a major impact on your online promotional and marketing efforts?

Imagine for a moment that you were a salesperson for the product you want to promote using article marketing. One of the most effective ways to sell is to master the conversation you usually have with prospects in the selling process. These conversations contain stuff like the questions your prospects usually ask before they buy and the objections they raise before they finally make a purchase. Obviously they will only make a purchase after you have successfully put their doubts to rest. Because the truth is that no prospect will buy from you when they still have some misgivings, doubts or unanswered questions.

For an online business this fascinating conversation goes on via email. If you have a business then you usually receive plenty of emails from prospects. The emails will ask questions that are not clear on your website, doubts that your prospects have about what your product can do for them and so on. In your email outbox will be the answers that you give to your prospects and customers. This is without doubt a gold mine that most people who use articles to market their businesses often ignore. But at least a few smart webmasters use these questions and answers to update their FAQ (Frequently asked questions) section on their websites.

This is the perfect section of a website to start your article marketing from. Especially if you want to sell more from doing less writing of articles. I have had experiences in the past where a single article created from frequently asked questions has sold a promoted product beyond my wildest expectations.

The longer your business has been around the more “conversations” you are bound to have in your email account which means you should be able to generate more articles But even if your business is new take heart because we are talking about getting a lot of traffic and clients from writing less articles than folks usually write. In other words you don’t need very many articles to start enjoying the fruits of your article marketing. You can create your own FAQ section even before you start having real customer enquiries. This can be done by anticipating what your customers concerns will be.

Articles are much more powerful than most folks realize and if written using the powerful marketing strategy revealed in this article you will without doubt end up very pleasantly surprised about the results.

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Write less for much more traffic.

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