Candidate Uhuru Kenyatta's secret presidential campaign was many years ahead of its' time:
There was a whole room filled with mostly white people staring into computer screens and TV monitors. Although I was already a seasoned analyst then it still took me a few weeks to put it all together so as to understand what was really going on here. These foreigners were carefully analyzing and enhancing the image of candidate Uhuru Kenyatta for the presidency.
Post 2008 Uhuru Kenyatta was in the grand coalition government but was quietly putting together his presidential campaign for 2013. The nerve centre of his campaign was at the Chancery building. I got word about the setup which had intrigued many people who could not quite understand what it was.
There was a whole room filled with mostly white people staring into computer screens and TV monitors. Although I was already a seasoned analyst then it still took me a few weeks to put it all together so as to understand what was really going on here. These foreigners were carefully analyzing and enhancing the image of candidate Uhuru Kenyatta for the presidency. They collected carefully statistics of how many times he was mentioned on local and international media and listed those hits on two separate columns. One for positive mention and the other for negative.
You are reading excerpts from Tyranny of False narratives. Grab Chris Kumekucha's latest eBook; "Ngunyi: Tyranny of false narratives" for only $4.99 or Kshs 499. (and get 2 months FREE subscription to Kumekucha's Weekly Intelligence Briefings).
Mpesa Kshs 499 to 0701 333112 (goes to my assistant Carol Peter) or Paypal $4.99 to umissedthis at gmail dot com (Please remember to text your email to 0701 333112 immediately after payment)It was a highly sophisticated
political approach at the time, many years ahead of its' time. But what we need
to take away from it for our purposes for this book is that the work of those
foreigners at The Chancery is what led to the next step that would not only
propel candidate Uhuru to the presidency but introduce a nuisance factor into
our political arena that lives on to this day.
The
Birth of Digital Politics
Uhuru's call to Denis Itumbi, a then
recent graduate of the Kenya Institute of Mass Communication, was placed at
around this time. It marked a significant turn in Kenyan politics. The call was
not just an invitation to Itumbi; it was the birth of digital politics in
Kenya. The Kenyatta campaign was keen on leveraging the power of digital media
to reach and engage voters effectively. However, the foreign campaign
strategists lacked the local touch needed to connect with Kenyan voters
authentically.
The
Local Touch
That's where Itumbi came in. He was
tasked with the daunting responsibility of translating the digital strategy
into an approach that locals could relate to and understand. As a local
himself, Itumbi understood the language, culture, and psyche of the people. His
role was not just about translating the message; it was about conveying it in a
way that resonated with the people's hopes, fears, and aspirations.
The
Role of Prof Mutahi Ngunyi
In the midst of this digital revolution in Kenyan politics, Prof Mutahi Ngunyi's role cannot be overlooked. As a political analyst and strategist, Ngunyi's insights and expertise were instrumental in shaping the digital strategy of Uhuru Kenyatta's campaign. But more than that, Ngunyi understood the potential pitfalls and excesses of this new approach.
You are reading excerpts from Tyranny of False narratives. Grab Chris Kumekucha's latest eBook; "Ngunyi: Tyranny of false narratives" for only $4.99 or Kshs 499. (and get 2 months FREE subscription to Kumekucha's Weekly Intelligence Briefings).
Mpesa Kshs 499 to 0701 333112 (goes to my assistant Carol Peter) or Paypal $4.99 to umissedthis at gmail dot com(Please remember to text your email to 0701 333112 immediately after payment)
This is an excerpt from Chris Kumekucha's latest fascinating eBook; Tyranny of false narratives. Grab your copy now and also get 2 months free membership to Kumekucha's Weekly Intelligence Briefings. Mpesa Kshs 499 to 0701 333112 (goes to my assistant Carol Peter) or Paypal $4.99 to umissedthis at gmail dot com. Kindly remember to text your email address after making payment.
See also; Twitter In Kenya Fully "Controlled" By Itumbi And Fake Social Media Accounts (From India)
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